TVBC IS A NEW CONCEPT OF CONSULTANCY BOUTIQUE, SPECIALIZED IN BUSINESS DEVELOPMENT, WITH STRATEGICAL BRANDING AND NEUROSCIENCE, AS IT’S CORE TO MAXIMIZE OUR CLIENTS’ COMPANY VALUE.
THE VALUE BOOSTING COMPANY TEAM COMPRISES OF:
With a degree in Marketing and PR from the Information Science department of the UAB, Claudia has almost 30 years of experience in communications, marketing, advertising and PR. She is a leading expert in strategic positioning for brands, a university lecturer and a conference speaker, and she has held a range of senior positions in marketing and communications departments of organisations such as the RACC (Reial Automòbil Club de Catalunya), and the Sabadell Swimming Club. Among her many achievements, her work to build the FC Barcelona brand internationally during her time as the club's Marketing Manager stands out..
Of French-Belgian origin, she graduated from the EPFC in Brussels. Having begun her career in the financial industry, she soon moved into sales, performing both roles with multinational firms such as Finshop, Evest Group and Freemarkets. Her keen business vision and skills, an in-depth understanding of neuroscience, as well as her experience in setting targets, optimising resources, improving results and team management, bring to each new or existing business the necessary goal-oriented sustainable results.
The personal brand of the leader transfers to and imbibes the corporate brand, creating a global image that is coherent and sustainable over time.
The corporate brand is one of the 7 variables we consider while developing the marketing mix.
Its aim is to raise awareness and achieve a high level of engagement with the public.
Coherent brand development creates a lovemark : a brand that doesn't have clients, but fans .
Business development needs to be coherent with the brand's strategic position, on both personal and corporate levels.
We align business strategies with branding, to ensure solvency, speed, power and maximum potential success for the growth process.
WE TAKE A HOLISTIC APPROACH TO UNDERSTANDING BUSINESS, BECAUSE WE BELIEVE THAT COHERENCE ENSURES SUCCESS ON EVERY LEVEL. THAT IS WHY WE ALWAYS CONSIDER EVERY ASPECT OF BUSINESS DEVELOPMENT, APPLYING DIRECTION, CONSISTENCY AND CONSTANCY TO THE PROCESS.
Increase in income
Opening new markets
Increased media presence
Internationalisation of projects
Improved positioning for other aspects of branding
Reduced staff turnover
Development of new
Improved market share
A STRONG BRAND DRIVES INCREASED BUSINESS GROWTH.
IN CASE YOU STILL HAVE ANY DOUBTS.
IS IT ESSENTIAL TO IMPLEMENT EVERY PART OF THE PROCESS?
No, although we always consider every part because we aim to provide complete coherence in our proposals.
DOES THE PROCESS NEED TO FOLLOW A SPECIFIC ORDER?
No, the order will depend on the maturity of the client and their objectives.
HOW LONG DOES THE PROCESS TAKE?
Between 9 months and a year.
WHO ARE OUR CLIENTS?
We work directly with companies, on specific individual projects, and also with people whose business is based around their own personal brand (such as sports people and celebrities).